From floppy disks to mobile accessories, Verbatim needed a bold new brand to connect with a new hyper-mobile generation. Meeting all their needs, wherever they are, whatever they’re doing.
Ambition to action.
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BrandCampaign
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ManufacturingTechnology
Verbatim helped define the digital age, pioneering floppy disks, optical media and data storage that powered early digital lives. But while their products evolved, their brand didn’t.
Once a household name, they were losing ground with a younger, always-on generation. Their tech was ready. Their story wasn’t. With a growing portfolio spanning peripherals, accessories and gaming, Verbatim needed to connect with a faster, freer audience who didn’t know their name, but needed what they made.
We helped them reposition, reimagine and relaunch. A full strategic and creative reboot, from brand strategy to packaging, motion to messaging, digital to physical touchpoints. A brand built for now.
